Selling tips for wholesale photo insert cards

Pricing tip #1: Price for your market, skills, and desired profit.

Where will you be selling these cards? What kind of people do those locations attract? Customers who buy custom-made greeting cards in a bookstore might pay a different price than those who purchase a get well photo card from a hospital gift shop.

Pricing your photo cards based on your skills can be a difficult decision to make, but you need to be honest about what your photographic or artistic creations are worth to your customers.

In the end, this is your business. Price your cards as high—or as low—as you want. Make the profit you want.

Pricing tip #2: Price higher than you think.

Risky? Yes. Worth it? Absolutely. If you doubt this method, go to any store that sells greeting cards, and look at the price of some of their cards. $6 for a birthday card? If the big name brands can sell for that much, so can you. In some markets, you can probably go higher.

Remember, you are selling a unique, one-of-a-kind product. You are selling art. Don't cheap out on your business, worth, or profit margin.

Pricing tip #3: Place them next to a higher-priced item.

See, now we're getting tricky. But let's look at this strategy a little closer.

If you are selling at an art fair or craft show, we bet you're selling larger art prints or framed photos, right? The problem with large prints is that—while they do sell—they don't sell as quickly or at your desired sales volume at certain venues. This is where the smaller, more affordable photo card comes into play.

Let's look at this scenario: if a vendor at an art fair is selling just photo greeting cards at $8 per card, that might seem a steep price to someone who is interested but just casually browsing. If there is another vendor selling large prints and also has a basket of cards on the table, people will see the price of the card next to the price of the print and realize the card is a perfectly affordable purchase (in comparison).

It's a bit of a psychological price game, but it can help boost sales for your small business. Here's how our blog reader, Bonnie, sells her photo art cards using this technique:

This comment is in response to our popular post with advice on how to sell your nature photography. And yes, we can do custom bookmarks! If you are interested, check out our custom made photo folder info page and send us your custom request.

Money saving tip #1: Buy blank.

Our blank Simplicity photo insert cards are priced lower than ones ordered with personalization. So, if you don't have a logo, website, or don't want the end user to have your contact information, there's not much of a reason to add a foil stamped imprint.

If, however, you still want your "mark" on there, you can personally sign each card with a quality ink pen. We see a lot of nature photographers do this. They sign each card, and they write the title of the photograph. When selling art cards, there can be limited edition numbers added as well.

Signing, titling, and added limited edition numbers can add to the perceived value of your art.

Money saving tip #2: If ordering personalized cards, buy in bulk

We offer price breaks at certain quantities of custom photo insert cards. The order minimum for foil stamped cards is 50, but the price goes down per card when you purchase 75 cards, and again at a quantity of 100. Quantities must be of the same card color.