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Learn how to sell photo folders

Get tips on how to sell on your website and in person


So you want to sell photo folders. That's GREAT! But here's the big question: do you know how to sell photo folders?

If you love the product, but don't know how to make your customers love it, we're here to help. We help photo booth owners, photographers, and event planners sell our photo folders in person and on their websites—and we teach them how to boost their business with these brandable tools.


How to price your photo folders

Should you include folders in your rental package, or should they be offered as an add-on?

That is the question we hear most often from photo booth owners. The answer really depends on how you promote your rental services to potential clients.

Some photo booth companies offer packages based on the number of hours or the type of event their client is having. Adding folders to those packages makes your services more specialized and appealing. Your wedding package could include "50 personalized keepsake photo folders with a personal message from the couple." Corporate packages include "50 full-color branded folders to enhance your message." Packages for school events can include "50 photo folders printed with your mascot and your school colors."

If you are in an area of "price shoppers," offer personalized folders with your other rental add-ons. When you speak with your client, share some sample images of the folders that best match their theme. This helps them visualize the product they'll get, and opens up a dialogue about how personalization will make their event more memorable.

So you want to sell photo folders. That's GREAT! But here's the big question: do you know how to sell photo folders?

If you love the product, but don't know how to make your customers love it, we're here to help. We help photo booth owners, photographers, and event planners sell our photo folders in person and on their websites—and we teach them how to boost their business with these brandable tools.

Schedule a FREE phone consultation

If you want some one-on-one guidance on how to sell photo folders, we're happy to help. Just fill out the form below to schedule a free phone consultation with us.

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How to describe photo folders on your website

The downside of selling something online versus selling it in person is that you have to sell the product using imagery and words. Sounds tricky, right?

If you don't get a kick out of writing content for your website, we have some sample copy you can use as inspiration to help your website visitors get a better feel for these photo folders.

Quick note: While you can just copy and paste the content below to your site, we recommend you tailor it to your specific audience and so that it fits your brand voice.


Wholesale corporate photo folders | Selling tips from Studio Style

How to sell to corporate event planners.

Get more out of your event with custom branded photo folders. Photo folders provide your guests a convenient way to get their pictures home—and gives you an extra bit of branding. You can add your full-color logo, company branding, or custom event graphics.


Download the corporate image pack

Wholesale wedding photo folders | Selling tips from Studio Style

How to sell to brides and wedding planners.

Let us take care of your wedding favors with a beautifully-designed photo folder. We'll take the pictures, print them out, insert them into the folder, and send your guests home with a one-of-a-kind wedding favor. We have foil stamped options for the more glamorous event, or full-color printed folders in more than 50 themed designs.

We'll gladly personalize the folder design to match your theme and colors. If a folder you like is shown with a black background, for example, and your colors are blush pink or midnight blue, we'll customize the design to fit your style.


Download the wedding image pack

Wholesale golf photo folders | Selling tips from Studio Style

How to sell to golf event planners.

We're taking the golfer portraits; let us frame the photos while we're there. Our paper photo folders are an easy way to send guests home with their pictures. With custom printed and elegant foil stamped photo folders, we can add the event logo, club name, and even the event sponsors.


Download the golf image pack

Need more images for your website?

You can use ANY image from our website to help sell these folders on your website. Or browse our collection of photo folder images


Here are a few more tips on how to sell paper photo folders online:

Don't oversell.

You're not selling custom-moulded, gold-leaf frames, afterall. Most of our photo holders are made of paper. Does that make them cheap? In quality, no. But don't sell these as a must-have, life-changing product. Instead, sell them as a party favor and print protector in one. These are practical party favors for any event—especially if they are looking to book a photo booth.

If you're not excited about it, they won't be excited about it.

If all you do is describe what the product is made of and how to use it, you won't garner much attention—or profit. If you love something, say it! If you get excited over our 2" x 6" photo booth folders, let your website audience know why you're excited to offer them as part of your package.

One quick tip about writing exciting copywriting: go easy on the exclamation points. A few per page are ok, but let your words convey your excitement, not your punctuation.

Share photo folder images on social media.

Our photo folder images work beautifully on Facebook, Instagram, Pinterest, and Twitter. Boost visibility and reach by including hashtags for the niche you're trying to attract—whether it's the wedding market or local and regional events. Research related hastags using the Hashtagify tool.

Announce your offerings with an email blast.

Draft a quick email to your subscribers sharing the highlights of photo folders. Here's some sample copy, but we recommend you tweak it for your specific audience and branding:

[Say Cheese Photo Booth] now offers custom photo folders and frames for your event! These are an affordable add-on that we can personalize to match your theme, branding, and message. They're available in a variety of styles and sizes with full-color graphics or an elegant foil imprint. Contact us at [888-888-8888] or email us at [email@email.com] to learn more.
Request physical samples.

It's helpful for you to touch and feel the products so that you're confident in the quality of the folders and frames you're offering. In the event that you host an open house or attend a local business expo or bridal fair, having a sample pack on hand is a useful selling tool to show your clients and prospects the construction, thickness, and the different design possibilities in person.

Don't just copy and paste our content (please).

As our wholesale customer, you are more than welcome to use any written content or images from our website to help you sell photo folders on your website. However… all of the copywriting on our site is written in our brand voice. If you want to just copy and paste, well, we're flattered that you want to sound like us, but we encourage you to write your website content the way you want your customers to hear you.


Need more help? We're here for you.

You can either schedule a FREE phone consultation, or you can check out our wholesale resources page.